Major clients
| Samsung's largest clients (Q1 2010) | ||
|---|---|---|
| Rank/company | Part description | Percent of total sales |
| 1 Sony | DRAM, NAND flash, LCD panels, etc. | 3.7 |
| 2 Apple Inc. | AP (mobile processor), AMOLED DISPLAY,DRAM, NAND flash, etc. | 2.6 |
| 3 Dell | DRAM, flat-panels, lithium-ion batteries, etc. | 2.5 |
| 4 Hewlett-Packard | DRAM, flat-panels, lithium-ion batteries, etc. | 2.2 |
| 5 Verizon Communications | Handsets, etc. | 1.3 |
| 6 AT&T Inc. | Handsets, etc. | 1.3 |
Relationship with Apple Inc.edit
Despite recent litigation activity, Samsung and Apple have been described as frenemies who share a love-hate relationship. Samsung is a major supplier for Apple – first providing memory for the early iPod devices in 2005, and Apple is a key customer for Samsung – in 2012 its component sales were thought to be worth in the region of $8 billion revenue to Samsung – to the point where Apple CEO Tim Cook originally opposed litigation against Samsung wary of the company's critical component supply chain for Apple.
In April 2011, Apple Inc. announced that it was suing Samsung over the design of its Galaxy range of mobile phones. The lawsuit was filed on 15 April 2011 and alleges that Samsung infringed on Apple's trademarks and patents of the iPhone and iPad. Samsung issued a counterclaim against Apple of patent infringement. In August 2011, at The Regional Court of Düsseldorf, Apple was granted a preliminary injunction against the sale and marketing of the Samsung Galaxy Tab 10.1 across the whole of Europe excluding the Netherlands. The ban has been temporarily lifted in the European Union, with the exclusion of Germany, whilst it is investigated whether or not the original injunction was appropriate.
On 31 August 2012, the Tokyo District Court ruled Samsung Electronics' mobile devices did not violate an Apple patent. The case only addressed Apple's patent that allows mobile devices and personal computers to synchronize or share data with each other and is not comparable with the U.S. court case ruled on 24 August. On 18 October 2012, the U.K. High Court ruled that Samsung did not infringe Apple's design patents. Apple was forced to issue a court-ordered apology to Samsung on its official U.K. website.
Relationship with Best Buy Co., Inc.edit
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Best Buy and Samsung joined together to create the Samsung Experience Shop, a store-in-a-store which allows customers to test the company's newest products, as well as get training in mobile products they already own. In summer 2013, more than 1,400 Best Buy and Best Buy Mobile stores have established the Samsung Experience Shop. About 460 square feet of space are dedicated for the SES, with the company's placement at Best Buy's entrance, as well as its sign visible in any part of the store. The purpose of the Samsung Experience Shop is to make Samsung's products, i.e. the Galaxy, more accessible to customers.
The first Samsung Experience Shops began rolling out across Best Buy locations in the United States in May 2013. In May 2014, Best Buy announced its plans to add 500 new Samsung Entertainment Experience Shops. While the previous Samsung Experience locations focus primarily on showcasing and providing support for Samsung's Galaxy smartphones, cameras, and tablets, these new locations will showcase and support the company's home theater products.
Unlike the Samsung Experience Shop, the Samsung Entertainment Experience will be run by Samsung trained Best Buy associates. The new centers are expected to finish rolling out across Best Buys in the US by January 2015.
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